How to be Global, Local and Successful

Blog by John Koons, IBT Online

Today’s online world offers business globalization at an incomparable speed, cost, flexibility, scalability and profitability compared to all other routes to market. The international internet business model is a paradigm change, where successful globalization is achieved through localization. Cumulative online local successes, market by market, delivers global success, hence the “glocal” mantra. Successful corporates seeking to grow their businesses globally are leveraging this optimal online route, local market by local market, and gaining their global success on an unprecedented scale. 

Without borders, the internet offers companies across all sectors, opportunities to internationalize. There are some outstanding well published, even infamous, examples, including Amazon and Uber. However much glocalization is a no-brainer, getting it right is tough, demanding high levels of both online technical skill sets, coupled and with local market understanding. So let’s get you started on your glocal (global/local) program today.

Online localization is all about website localization and digital marketing, market by market. This means fully customized websites for each target market. Each country specific online presence must be relentlessly focused on and adapted for your local profiled target audiences, so the site(s) must be translated, easy to engage, do business and transact with from a local perspective. It’s all about an excellent Local User Experience (LUX). Many studies on LUX are concerned with the use of native language for local website presence. The obvious conclusion is that users prefer sites in their mother tongue. Put the other way round, users will avoid sites that are not in their native language, defaulting to a 2nd or even 3rd language of questionable competence, when forced to. Take this further: target prospects will spend less time as visitors, be less engaged, buy less product/service or most probably nothing at all and refrain from using sales/after sales support. Follow the link below to learn more!


The National Association of District Export Councils (NADEC) works to support the regional District Export Councils throughout the United States.






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