International Business & Technology Blog:
IBT Online and the Online Global Programs in Videos
John Worthington, President IBT Online, speaking at the NADEC Conference in May 2023
How Can IBT Online Help You?
- Best-practice, optimally localized business development websites, and
- International online marketing, Search Engine Marketing, Social Media Marketing, and Reporting and Analytics programs
Upcoming Webinars
Localize Your Website for Your Global Buyers! Go Online Global!
August 21, 2024
What will you learn?
- What is website localization and why is it vital for your growth in your target international markets?
- Best-practices for how to build a strong global brand presence that empowers your international partners, distributors and ensures lead generation.
- Case studies – how companies are selling online and globally today. Best practices, take-aways and live Q&A.
Ecommerce to Grow Your Sales Internationally
August 22, 2024
What will you learn?
- Leveraging Ecommerce Strategies for your International Success: eCommerce for your international markets, the need for a digital strategy, SEO, and different service providers.
- Best Practices for Growing Your Brand and Business using Ecommerce marketplaces and opportunities for B2B & B2C sales.
Unpack the Ecommerce Digital Landscape; Search Engines, Social Media marketing, regulations, reporting and analytics.
B2B Distributors to Grow Your International Sales
September 12, 2024
What will you learn?
- How to utilize website localization and online tools to set up your international distributors for success.
- Using practical examples, we’ll review how to build a strong brand presence that empowers your international distributors.
Case studies – how companies are selling online and globally today. Best practices, take-aways and live Q&A.
Grow Your Exports to Africa- Online Global!
September 25, 2024
Unlock New Markets: Exporting to Africa Livestream Event!
Are you ready to take your business to the vibrant African markets? Join us for an insightful livestream event designed to equip you with the strategies and knowledge needed to successfully export to different African markets.
What to Expect:
Market Insights: Gain valuable insights into key markets, including consumer behavior trends, competitive analysis, and niche opportunities ripe for exploration.
Regulatory Guidance: Navigate regulatory environments with expert guidance on customs procedures, compliance requirements, and legal considerations.
Strategic Entry Tactics: Learn proven strategies for market entry, including selecting the right distribution channels, pricing your products competitively, and creating effective marketing campaigns tailored to the their audience.
Cultural Adaptation Tips: Understand the nuances of different African market cultures and consumer preferences to adapt your products or services effectively, ensuring maximum appeal and market penetration.
Practical Tips and Success Stories: Benefit from practical tips and insights drawn from real-world case studies on how to successfully enter and thrive in the region, providing you with actionable strategies for your own export journey.
Interactive Q&A Session: Engage directly with our experts during a live Q&A session to get personalized advice, solutions to your specific export challenges, and answers to your burning questions at the end.
Don’t miss this invaluable opportunity to expand your business horizons and unlock the potential of the African markets for your business. See you there!
Kentucky Online Global Programs to Grow Your International Sales!
August 21, 2024
What will you learn?
- What is website localization and why is it vital for your growth in your target international markets?
- Best-practices for how to build a strong global brand presence that empowers your international partners, distributors and ensures lead generation.
- Hear from local Kentucky Success Story, Oscarware, to learn how they took advantage of the Kentucky Online Global programs to build an eCommerce enabled, newly designed website, and continue to boost their ecommerce sales thanks to ongoing digital marketing campaigns.
Grow Your Business Internationally with Digital Strategies & STEP Grants!
September 5, 2024
What will you learn?
- What is website localization and why is it vital for U.S. exporters to establish an online presence.
- Using practical examples, we’ll review how to build a strong brand presence that empowers your international distributors.
Case studies – how companies are selling online and globally today. Best practices, take-aways and live Q&A.
Creating A Unique Online Brand Experience for Canadian Exporters
September 19, 2024
What will you learn?
- Best practices to build a strong online brand presence to reach your international buyer
- How to utilize online marketing and localized websites to develop a powerful brand strategy
Case studies – how companies are using digital tools to sell online today. Best practices, take-aways and live Q&A.
STEP Into Exporting: State Trade Expansion Program (STEP) Grants for International Business Growth
October 2, 2024
What will you learn?
- Learn how the U.S. Small Business Administration (SBA) continues to help small to mid-sized business owners and entrepreneurs reach their international business objectives (resources, programs and grants available).
- Hear from digital experts on the power of Website Localization and International Online marketing strategies in establishing a digital footprint in your chosen international target markets.
Unpack Ecommerce Digital Landscapes with strategies and trends for Search Engines, Social Media marketing, regulations, reporting and analytics.
Grow Your Exports, Sales, Brand and Business for Rhode Island Exporters
October 3, 2024
What will you learn?
- How to make the internet work for you globally 24/7, 365 days a year to help you grow your exports, sales, brand, and business globally.
- The benefits of best-practice, optimally localized business development websites, and international online marketing, Search Engine Marketing, Social Media Marketing, and Reporting and Analytics Programs.
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Case studies – how Rhode Island companies are using digital tools to sell online and globally today. Best practices, take-aways and live Q&A.